A "radius report" shows the demographics of a population living in a circular area defined by a centerpoint -- a street address, intersection, or GPS co-ordinates -- and a radius value expressed in miles. For example, a radius values of 5 miles with centerpoint at 1600 Pennsylvania Avenue will give demographics for persons and households within five miles of the White House.
A "Custom" radius report is based on three radius values supplied by the user. You may specify values between 0.25 and 100 miles in quarter-mile increments. As in the case of Standard Radius, the Custom options are three in number, as follows:
One-Time Report ($175.00) Buy Now
This option lets you run one report for a single centerpoint. If you do not anticipate needing reports for additional locations or reports with non-standard radii, this option is recommended. If, it turns out, however, that you do need additional reports, you can always upgrade to an UNLIMITED Subscription and receive a credit of $175.00 toward its purchase.
90 Day Subscription ($325.00) Buy Now
This option allows you to produce an UNLIMITED number of custom reports for a period of 90 days using any three Custom radii. Note that you will be billed every 90 days, unless you cancel your subscription at least 5 days prior to the next billing cycle.
365 Day Subscription ($795.00) Buy Now
Same as the the 90 day option except that the UNLIMITED offer extends for a full year and you will not be re-billed at the conclusion of this period.